How To Speak Startup

TechCrunch

Hang with startup kids long enough, and you’ll notice that they have their own language. No, bro, it’s a SaaS play in the on-demand food space. Think of it as the Uber for gluten-free Whole Foods delivery, ok? It never ends: We’re actively raising, but really want to make sure that we hit investor-board fit before product-market sync, you know?

This can be confusing.

However, TechCrunch is here to demystify startup lingo into a more common lingua franca. The startup kids, after all, are worth trying to understand. One or two of them might even build something usable.

So, without further ado, I give you How To Speak Startup:

Acqui-hire – A strategy for acquiring talent pioneered by Google in the mid-2000s that happens when a bigger company thinks your team is good but your idea is hilariously bad. Also called a “signing bonus.”

Failure – A bad thing…

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