Vidcoin Solves Buffering Issues For Mobile Video Ads

TechCrunch

Vidcoin is an advertising technology startup focused on video ads for smartphones. The French startup makes watching video ads less painful by providing an SDK that will buffer videos before playing them so that they will instantly play.

?Mobile video continues to be a challenge for one simple reason: mobile connectivity can be spotty so the type of streaming videos [companies like Teads] sell is tough to deliver on mobile,? co-founder and COO Grant Gudgel told me. ?So we built a technology and a native mobile video ad format that get around the connectivity issues by detecting the user?s connection speed and pre-loading targeted video ads directly inside of apps on the user?s mobile device.?

Vidcoin works directly with app developers to integrate its ad format. In particular, the company targets freemium developers, such as game developers. In the ideal case, if you choose to play a Vidcoin ad, you…

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